This Cookie Policy explains how Xiamen ANTA Tazhiyun E-commerce Co., Ltd. (“we”, “our”, “us”) uses cookies and similar technologies on our websites eu.anta.com and uk.anta.com. It applies to all visitors and customers located in the European Union and the United Kingdom. This policy should be read together with our Privacy Policy.

What Are Cookies

Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit our site. They help us remember your preferences, improve site performance, and provide a personalized shopping experience.
Some cookies are necessary for the website to function, while others are used for analytics or marketing purposes.

Legal Basis for Using Cookies

Under the EU General Data Protection Regulation (GDPR), UK GDPR, and the ePrivacy Directive, we must obtain your consent before placing non-essential cookies on your device.
Essential cookies are used based on our legitimate interest in ensuring the proper functioning and security of our website.

Types of Cookies We Use

We classify cookies into the following categories:

Strictly Necessary Cookies (always active)

These cookies are essential for website functionality, such as enabling shopping cart operations, secure payment, and maintaining session security.
They are always active and cannot be disabled.

Functional Cookies

These cookies help us remember your preferences, such as language, region, or display settings, to improve your browsing experience.

Analytics Cookies

These cookies help us understand how visitors use our website, which pages are most visited, and how we can enhance performance and usability.

Marketing Cookies

These cookies are used to deliver relevant advertising and measure the effectiveness of our marketing campaigns across social and advertising platforms.

Third-Party Cookies and Shopify

Our online store is hosted on Shopify, which may use cookies necessary for secure checkout, fraud prevention, and system performance optimization.
Shopify may also set analytics cookies to monitor store activity.
For more information on Shopify’s cookie practices, please visit:
https://www.shopify.com/legal/cookies

Managing Your Cookie Preferences

When you first visit our website, a cookie banner will appear allowing you to:

• Accept All

• Reject Non-Essential

• Customize Preferences

Until you provide consent, no non-essential cookies will be activated.

You can change or withdraw your consent at any time by clicking “Cookie Settings” at the bottom of our website. All withdrawals will take effect immediately and update your consent record.

Your preferences apply to the websites eu.anta.com and uk.anta.com, both operated by Xiamen ANTA Tazhiyun E-commerce Co., Ltd.

You may also manage cookies through your browser settings. Please note that blocking some cookies may affect site functionality or your shopping experience.

Cookie Retention Periods

Cookies are stored for varying durations depending on their function:

• Session cookies expire when you close your browser.

• Persistent cookies remain for up to 12 months unless deleted earlier.

• Analytics cookies (e.g., Google Analytics) may be retained for up to 14 months.

Your Rights

In accordance with the GDPR and UK GDPR, you have the right to:

• Withdraw your consent at any time

• Access and request deletion of personal data collected through cookies

• Restrict or object to processing based on legitimate interests

• File a complaint with your local Data Protection Authority (such as CNIL, ICO, etc.)

Updates to This Policy

We may update this Cookie Policy periodically to reflect technological, legal, or operational changes. The updated version will be posted on this page with the new effective date indicated above.

Contact Us

If you have questions about this Cookie Policy or your data protection rights, please contact us:

Data Protection Officer (DPO)
DPO@anta.com

Manufacturer:
ANTA (CHINA) CO., LTD
Dongshan Industrial Zone, Chidian Town, Jinjiang City 62200, Fujian Sheng, China
overseas@anta.com

Responsible Person in the EU:
ANTA Netherlands B.V.
Frankfurtstraat 40, 1175RH Lijnden, Netherlands
EU_Product@anta.com